Rick Scherle

Writing on technology, organizations, and the gap between how things work and how they should.

AI Revolution
The AI Squeeze
How AI is restructuring who captures value — and who gets squeezed out.
AI Is the End of Vendor Lock-In
And SaaS companies should be worried.
From Steam to Silicon: Why the Machine Is Never Enough
Power and progress across two centuries of technological transformation.
Management
The AI Productivity Gap Is Breaking Your Organization
A guide for organizational leaders navigating the new talent reality.
Meet Benicia Martinez, Our Best Employee. She Doesn't Exist.
On the NOP — the response that closes the loop without consuming any real attention.
Marketing
Two Worlds, One Product
Why every successful product needs great engineering and great marketing.
Culture
You're Paying $4.44 for $0.18 Worth of Food
The real cost of boxed cereal.
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