Rick Scherle

Writing on technology, organizations, and the gap between how things work and how they should.

Essays
The AI Squeeze
How AI is restructuring who captures value โ€” and who gets squeezed out.
You're Paying $4.44 for $0.18 Worth of Food
The real cost of boxed cereal.
From Steam to Silicon: Why the Machine Is Never Enough
Power and progress across two centuries of technological transformation.
The AI Productivity Gap Is Breaking Your Organization
A guide for organizational leaders navigating the new talent reality.
Two Worlds, One Product
Why every successful product needs great engineering and great marketing.
Meet Benicia Martinez, Our Best Employee. She Doesn't Exist.
On the NOP โ€” the response that closes the loop without consuming any real attention.
Beta Access
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CLEAR System User's Guide

A complete walkthrough of the CLEAR System โ€” for beta participants only.

Access the user guide โ†’