Work

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Zoe Street is a consulting agency* specializing in SaaS (Software as a Service) and hosted infrastructure clients. If you’re facing a new opportunity — especially one cleverly disguised as a raging nightmare — then we can’t wait to talk. We’re flexible but not flimsy. Smart but not smarty-pants. Principled but not stuffy. Call us, you’ll see.

*Part consulting firm and part agency, Zoe Street helps you figure out what needs to be done before doing it. In a world of limited time and resources, it’s critical to focus tightly on the things that will make a difference.

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In 1995, frustrated with the quality of marketing services I was able to buy, I decided to create a marketing agency to serve companies in the high-tech B2B market. AJ Herrera, Alexx Wood and myself created Bravo! Marketing and the rest, as they say, is history.

Since then, Bravo! has been instrumental in dozens of businesses successes including:

• Naming and launching ClearWire
• Launching Critical Path
• Launching ValueClick
• Building the world’s largest webhoster (today, NTT/Verio)
• Pioneering the use of extranets
• Revolutionizing executive search for Heidrick & Struggles and Korn/Ferry
• Redesigning Cisco’s web site
• Pioneering the use of web shows

In addition, we are exceptionally proud of our alumni. By finding bright, creative people and challenging them to go beyond their boundaries, Bravo! Marketing created a generation of extremely talented marketing professionals, and spun off three agencies.

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American Management Association

In addition to my other activities, I also teach classes in Marketing and in Product Management for the American Management Association. I believe that the combination of working and teaching enriches both activities by enabling me to draw on theoretical knowledge as well as practical experience.

My detailed resume is online here.