What is the world’s biggest secret? Perhaps you are thinking “the formula for Coca-Cola”, “who shot Kennedy”,” what happened to the Holy Grail”, or “the location of Atlantis”. All good guesses, but these are merely historical...

Every good designer knows the rules about page layout. Your eye goes first to the headline, then to the caption of the picture, then to the picture… whatever. But if you’re really serious about page layout and GUI design, you have to use eyetracking. The problem is, eyetracking is...

When “King Kong” opened as a film in 1933, its pioneering special effects (stop motion animation and miniature models) amazed and terrified audiences. Sixty years later, we find that same animation laughable. Audiences learn quickly and rapidly grown in sophistication once exposed...