The moment you think you’ve lost your wallet, you get that panicky feeling. All of your cash, your ID, and your credit cards are suddenly gone. Your range of options is dramatically limited. You might be stranded somewhere, unable to get home or into the club where your friends are. You...
The World’s Bi...
posted by Rick
What is the world’s biggest secret? Perhaps you are thinking “the formula for Coca-Cola”, “who shot Kennedy”,” what happened to the Holy Grail”, or “the location of Atlantis”. All good guesses, but these are merely historical...
I Fell in Love with ...
posted by Rick
I bought an Android phone just to check it out (’cause that’s what I’m supposed to do; my friends count on me for that.) I bought it in spite of that fact that I hate T-Mobile, in spite of the fact that the Android didn’t support Microsoft Exchange or view PDFs or let...
“Curating̶...
posted by Rick
Twenty years ago, the Internet was hailed as a great tool for “disintermediating” the public from its news. The big news organizations had too much power, they had too much control over what we said and heard, often slanting it to suit their own purposes. In the future, it was...
Who Needs a Phone Co...
posted by Rick
What’s your phone number? Why should that question mean anything at all? Phone numbers are a holdover from an era of mechanical rotary switches. Each phone connected to your central office (all 9999 of you) was assigned a number. When that got full, we put in a new central office...
Rick Scherle is a marketing consultant, teacher, artist, hacker, and Yoga practitioner who lives in the San Francisco Bay Area.