For years now, environmental lobbyists have been warning us about environmental disasters like the one we just witnessed in the Gulf of Mexico. At first glance, we might see this as proof of their position. In fact, the opposite is true. Their premise has been that, with sufficient political...
I Survived a 15-minu...
posted by Rick
This morning, at 1:17 AM, the power failed at my house. I’m a geek, so a power failure at my house might look different than it does at yours. Emergency lighting automatically switched on. The alarm system notified the central monitoring station in Ojai, which sent a text message to my...
The Hydrogen Economy
posted by Rick
Ahhh…the hydrogen economy. What a wonderful idea! Hydrogen can be made from electricity and water. Then you can put the hydrogen into your car where it is turned directly into electricity in a fuel cell, and the only waste product is water. It’s a completely closed system; water to...
Using Power to Brag ...
posted by Rick
I hate to keep picking on the big oil companies, but really, they set themselves up for it. I mean, who would even think of running an ad on a giant electric billboard to tell us how committed they are to using less electricity. Here’s a shot of the kilowatt monstrosity near the east...
Cargotecture
posted by Rick
Did you ever stop to think about what else you could do with those giant cargo containers used on ships? It’s kind of the ultimate recycling project. They are watertight, durable, inexpensive and (duh) easy to transport. There has been growing interest among some architects to use them...
Rick Scherle is a marketing consultant, teacher, artist, hacker, and Yoga practitioner who lives in the San Francisco Bay Area.