This morning, at 1:17 AM, the power failed at my house. I’m a geek, so a power failure at my house might look different than it does at yours. Emergency lighting automatically switched on. The alarm system notified the central monitoring station in Ojai, which sent a text message to my...
The Hydrogen Economy
posted by Rick
Ahhh…the hydrogen economy. What a wonderful idea! Hydrogen can be made from electricity and water. Then you can put the hydrogen into your car where it is turned directly into electricity in a fuel cell, and the only waste product is water. It’s a completely closed system; water to...
Using Power to Brag ...
posted by Rick
I hate to keep picking on the big oil companies, but really, they set themselves up for it. I mean, who would even think of running an ad on a giant electric billboard to tell us how committed they are to using less electricity. Here’s a shot of the kilowatt monstrosity near the east...
Rick Scherle is a marketing consultant, teacher, artist, hacker, and Yoga practitioner who lives in the San Francisco Bay Area.