Every good designer knows the rules about page layout. Your eye goes first to the headline, then to the caption of the picture, then to the picture… whatever. But if you’re really serious about page layout and GUI design, you have to use eyetracking. The problem is, eyetracking is...
Attack of the Mobile...
posted by Rick
That funny looking symbol on my new business card is a QR code. Lately these little beasties have been cropping up on everything from T-shirts to magazine ads. The QR (Quick Response) code is a two-dimensional bar code that can store contact info, URLs, even paragraphs of text. Although they...
“Curating̶...
posted by Rick
Twenty years ago, the Internet was hailed as a great tool for “disintermediating” the public from its news. The big news organizations had too much power, they had too much control over what we said and heard, often slanting it to suit their own purposes. In the future, it was...
Rick Scherle is a marketing consultant, teacher, artist, hacker, and Yoga practitioner who lives in the San Francisco Bay Area.