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Career Overview

Rick Scherle attended the birth of the digital age, and has been personally involved in many of the key technology advances of the last 40 years. His contributions include hardware and software design, distribution channels, public service, writing and speaking, and for the last 25 years, marketing strategy and implementation. His passion for people development led him to receiving his master’s certificate in executive coaching from UT Dallas and ICF certification as a coach.

Rick built his first computer from telephone parts at the age of 12. In 1970, while working for Motorola Aerospace, he developed an early digital watch design. He was 16. As manager of Western Region Software Support for Digital, and later as CEO of Software Techniques, he helped drive the transition from mainframes to minicomputers. His pioneering work in the creation of the PC market includes helping design the floppy disk drive (Diablo Systems) and the daisywheel printer (Qume Corp.), as well as managing the hardware and software development for the award-winning Logitech handheld scanner. Moving from technology design to marketing and distribution, Rick built the first computer superstore in California (for ComputerCraft) in 1987.

His interest in 3D computer graphics led him to teach at Foothill College, where he wrote the class text-book, and later to a position at Silicon Graphics where he created their world-class developer program.

In 1992 Rick was appointed as Director of Technology Business Development by the Governor of Utah. His successes there included the creation of 23,000 jobs through the commercialization of university, research lab and private sector technology. This so-called “Utah Miracle” made it the “#1 state to start a technology business”, and resulted in cover stories in Time, Money, Inc., and The New York Times. Rick was presented the Governor’s Award for Excellence in Economic Development for his achievements.

Rick founded Bravo! Marketing in 1995, growing it to $20 million in billings, while launching some of the biggest Internet successes, including the world’s largest web hosting provider (Hiway Technologies), the world’s largest email provider (Critical Path, now Synchronoss Tech ), and a media network (ValueClick). In his role at Bravo!, and as a consultant, Rick’s clients have also included:

  • Apple Computer
  • Claris Corp.
  • Cisco Systems
  • Crescendo Ventures
  • Heidrick & Struggles
  • Hyundai
  • IDC
  • Logitech
  • MicroAge
  • Millipore
  • NEC
  • Simple Technologies

For the past couple of years, Rick has been immersed in the drone industry, earning his FCC Part 107 license to fly commercially and building the biggest specialized drone repair company on the West Coast.

 

 

Detailed Employment History

Nov 2016 – Present,  FixaCrash, Daly City, CA

Co-Founder

  • Started the largest specialized drone repair company on the West Coast. We get our customers back in the air in 48 hours most of the time.
  • Check out our Yelp reviews. Some of them are so gushing that Yelp has classified them as “not recommended” because they can’t believe that they are real.

 

Jun 2016 – Present, Dynata Aerial Photography, Daly City, CA

Founder

  • Dynata is a supplier of high-resolution on-demand aerial photography and photogrammetry services in California and the West.
  • As an FAA licensed UAV pilot, I have flown hundreds of missions shooting video for TV commercials, businesses, contractors and surveyors, realtors and property managers, and news organizations.
  • Have experience capturing high resolution video, still photographs, aerial panoramas and 3D models at a resolution of one cm per pixel.

 

Jan 2016 – Jun 2016, Neon Lab, San Francisco, CA
Interim CMO

  • Neon technology is able to scan videos and predict which frames (“thumbnails”) will generate the most clicks, resulting in increased revenue and engagement.
  • Created the CMO position at this start-up, moving them from development mode to sales mode.
  • Together with the CEO, designed an effective marketing strategy and turned the engineering team’s technical data into actionable value propositions for customers.
  • Designed and rolled out the company’s first business-focused website in under 30 days.
  • Launched major partnerships with Dell and others to prove the effectiveness of our technology.
  • Created effective customer testimonial videos and marketing materials which, for the first time ever, explain what the company does and why it matters to business publishers.

 

Aug 2008 – Jun 2016 , Zoe Street, San Francisco, CA

Managing Partner and Founder

  • Delivered strategic marketing consulting to clients around the world, helping them to achieve a sustainable competitive advantage through effective positioning, meaningful audience connections, better brand articulation, innovative product management, and pioneering new types of media.

 

2005 – 2010, American Management Association, New York, NY

Seminar Leader and Faculty Adviser

  • Approximately monthly, taught multi-day seminars on Social Media, Product Management, and Marketing Fundamentals. Consistently achieve very high student evaluations.
  • Developed courseware on Social Media and Web 2.0 and Product Management.

 

1995 – 2007, Bravo! Marketing, Inc., San Francisco, CA

CEO & Founder

  • Grew Bravo! Marketing from two-person consultancy into respected integrated marketing agency with over $20 million in annual billings
  • Our client list included Internet stars and start-ups. A few of the bigger names were: Cisco, Heidrick & Struggles, Hyundai and IDC
  • Successfully positioned, launched and grew over a dozen companies, including three that went from a few people to publicly held firms: Hiway Technologies (VRIO), CriticalPath (CPTH) and ValueClick (VCLK)
  • Created work environment based on merit, opportunity and pride of profession that spun out dozens of successful marketing professionals and spawned several agencies

 

1993 – 1995, Kelly Micro Systems, Irvine, CA

President, VP of Marketing

  • Performed a complete turnaround on this MicroAge-owned memory manufacturer
  • Re-staffed the top level management team and cleaned up outstanding liabilities, including winning four lawsuits brought by former employees
  • Repaired company reputation from quality laggard to leader by upgrading the manufacturing process, implementing consistent media relations, and dramatically improving advertising efforts
  • Created a number of innovative marketing programs with large distributors and manufacturers
  • Positioned the company for acquisition by Simple Technology

 

1992 – 1993, State of Utah, Salt Lake City, UT

Director of Technology Development

  • Assisted in the creation of 23,000 jobs through the commercialization of technology, linking up venture capital firms with public and private research centers
  • Responsible for State funding and financial performance of 23 Centers of Excellence. These R&D centers developed technology ranging from IT and communications to dairy and meat processing to small satellite design.
  • Managed the public relations program for Utah’s business development programs, and had Utah named as the number one state in which to build a business. Achieved cover stories in Time, Money, Inc., National Geographic, The New York Times, and dozens of other publications.
  • Appeared on television as a spokesperson for the state’s economic development program, and made presentations before the State Legislature
  • Received the Governor’s Award for Excellence in Economic Development

 

1990 – 1992, Silicon Graphics, Inc., Mountain View, CA

Marketing Director, Chemistry Visualization Products

Director of Developer Communications

  • Developed marketing programs, presentations and software designed to sell SGI machines into specific vertical markets, from geological exploration to pharmaceuticals
  • Created a world-class developer program to assist in the development and porting of key software to the platform
  • Produced the company’s first successful international developer conference—at a profit
  • Created an online developer service network, IRIS CONNECTion
  • Can I also say “had a blast!” because I did, we all did

 

1988 – 1990, Marketing Consultant, Silicon Valley, CA

  • Managed development team that produced award-winning Logitech handheld scanner
  • Other clients included Apple, Ashton-Tate, Claris, Software Publishing

 

1986 – 1988, ComputerCraft, Palo Alto, CA

Manager

  • Pioneered computer superstore retailing with 10,000 ft2 facility
  • Developed innovative sales and promotion strategies that led to consistent profitability

 

1980 – 1986 Software Techniques, Orange County, CA

CEO & Founder

  • We are the people who brought you “disk defragmentation”
  • Founded and grew this international software firm into largest 3rd party supplier of tools and utilities for DEC marketplace
  • Negotiated sale of company after 7 years of sustained profitability