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  • Carline Strubel: Just obtained a Mythic for myself and is going to be having 1 for my w...
  • Bruce: This is the only thing keeping me from getting a HERO. Only Sprint and...
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About Me
Rick Scherle is a marketing consultant, teacher, entrepreneur, hacker, chef, sailor and technology enthusiast living in the San Francisco Bay Area.
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I Survived a 15-minute Power Failure

I Survived a 15-m...

This morning, at 1:17 AM, the power failed at my house. I’m a geek, so a power failure... 
Building the Perfect Alarm Clock (Part 2)

Building the Perf...

[In my previous posting, I discussed the shortcomings of the digital alarm clock and what... 
Building the Perfect Alarm Clock in (1200 Easy Steps)

Building the Perf...

With everyone at the Consumer Electronics Show drooling over giant flat screen TVs and... 
La Boulange Cafe

La Boulange Cafe...

685 Market Street (at Third), San Francisco This little cafe makes perfect cafe lattes,... 
Tell me again: why do we need retailers?

Tell me again: wh...

I’m having some difficulty understanding how retailers think they are going to stay... 
Sprint Rolls out Flawed Android Strategy at Developer Conference

Sprint Rolls out ...

This week, Sprint is hosting its ninth annual developer conference in Santa Clara, CA... 
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